Case Study: DigiMed Interactive Workshops

Interactive Workshops for Clinical Education are an excellent way of communication. Useful, informative and entertaining at the same time, they are the perfect way to offer an enjoyable experience for the attendees. Engagement and comprehension of the key messages increases up to 70% compared to non-interactive workshops. Major pharmaceutical companies do include this tool in their marketing plans for both …

DigiMob, DigiTab & DigiStream Services: Case study of Roche, Sanofi, Angelini

There are many different options to digitalise a conference and make it more appealing and engaging so the attendees can get the most out of it. Depending on the needs of the event organiser, they can use apps including features such as streaming the lectures to a remote location, or provide all the information needed for the conference so the audience can …

Lilly Roadshow expands across Europe

Lilly’s educational project continues to grow and for this season Portugal and Ireland will be joining this ambitious program. Kicking off in October these two territories will join the educational meetings on urologic pathologies, with Cialis as a backdrop. Leaded by a key opinion leader, a group of GPs follow a clinical case using a tailored App, including learning questionnaires and …

How do you engage with your audience?

When organising an event, regardless the size and type of it, the main objective should always be interact and engage with our attendees or prospects. We always want them to stay active asking questions, filling surveys or engaging with us in social media. How can we get them to do this with enthusiasm? How do we increase our brand awareness …

GE Healthcare: XXXIV Congress of the SEMNIM

GE Healthcare was present last May in the XXXIV Congress of Nuclear Medicine and Molecular Image in Madrid. They needed an interactive solution to help showing people their tools in radiotherapy, which makes diagnostics easier and helps the doctors in managing every stage of the patient treatment. The solution was using Kinect with a gigantic 65” LCD screen, so the …

Grünenthal: interactive clinical cases

In April and May Grünenthal held a series of workshops in different cities inviting healthcare professionals. Following a case study and an invisible script, they had to answer questions that the speaker was bringing up. For that purpose they chose an Event App, which meant the interaction with the attendees was boosted, but also a better flow in the workshops, …