BMS Roadshow

BMS Roadshow ends with this very last meeting in Tarragona, after 13 events about Chronic Myeloid Leukemia (CLM) successfully done together with havas Worldwide in different spanish cities. The different case studies we used proved to be a great tool to enhance interactivity and participation, so the meetings were very productive for both organizers and attendees.

Humalog

Recently we told you that two new countries joined Lilly’s Roadshow in Europe. Now it’s time for a new medicine to join this educational roadshow aimed for doctors: Humalog. A group of 15-30 doctors follow a case study and discuss it, guided by a consultant doctor, and they interact, share their concerns in their daily practice, and their evaluation on …

BBVA: Consumer Finance 2012

Hi everyone! Last December we were with BBVA, one the largest Spanish banks present in more than 30 countries, in their BBVA Consumer Finance meeting in Madrid, an international conference hosted for their best clients. The venue chosen for that was the Casa América, and the Real Madrid’s press room in their football stadium. Every attendee had an iPad connected …