Lilly Roadshow expands across Europe

Lilly’s educational project continues to grow and for this season Portugal and Ireland will be joining this ambitious program.

Kicking off in October these two territories will join the educational meetings on urologic pathologies, with Cialis as a backdrop. Leaded by a key opinion leader, a group of GPs follow a clinical case using a tailored App, including learning questionnaires and satisfaction interactive surveys , in real time, to enhance attendee’s participation.

Results are overwhelming, with 85% of 2,680 doctors considering it an “excellent” or a “very good” experience. An effective and innovative solution for educational purposes, engaging the audience.

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