However many times it’s said, we must never overlook the fact that the level of engagement and interaction of the attendees is key to the success of your events! Bored and impassive attendees don’t absorb information and retain the key messages you’re aiming to communicate, but simply make the event forgettable and redundant!
Whenever you’re planning an event, bear in mind these four key points and increased interaction is guaranteed:#
1. Build anticipation: ensure attendees are informed about the event, know what to expect, inform them about the tablets or app they are going to use
2. Social Media: As we all know, social media is a great way to connect people! Use hashtags, photos, teasers and anything else you can platforms such as Facebook, Twitter and LinkedIn to create a buzz
3. Provide a networking friendly environment: Don’t underestimate simple spaces with chairs and tables where the attendees can chat and relax before and after the event!
4. Create Q&A opportunities: The information and message from presenters speaking at your event should always be just one part. The other crucial element is a Q&A. These sections of your day allow guests to apply what they’ve heard to real-life scenarios, inspire ideas and debate and often are viewed as more value than having presenters speak for hours on end.
In conclusion, always remember that interaction is key! Disseminating your message is important, but the benefits of keeping attendees engaged cannot be underestimated!
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