When organising an event, regardless the size and type of it, the main objective should always be interact and engage with our attendees or prospects. We always want them to stay active asking questions, filling surveys or engaging with us in social media. How can we get them to do this with enthusiasm? How do we increase our brand awareness at the same time?

We often can surprise them with innovation and the use of new technologies, but wow effect rapidly vanishes and once we have managed to get their attention we do need to offer a really interesting experience if we want to make the most out of our event.

In order to achieve that, we must use the technology properly for our events and not forget that it must not be an end, but a mean to get our job done. New tools and formats must be the way to show our most relevant and interesting contents.

We do need to focus in offering the best possible experience so it can be an added value for their professional careers. Give them an appealing tool so they are willing to both interact and share their experience. Case studies, practical examples and viral content, will make of our event a place to connect and interact not only with our peers, but with key leaders. Thus we will create a connection between our brand and our target.

Once we got the right messages, get them delivered in the best way to our attendees. This way we will optimize our Return On Investment.

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